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6 Things you need to do at Affiliate Summit West

Affiliate Summit West 2015 is just a couple short days away. Affiliates, merchants, networks, OPMs, service providers, and others related to the affiliate industry are getting packed, finalizing meetings, and getting prepared for 3 awesome days of fun, learning, networking, and more. With 5000+ people there from over 1000 different companies it can be a […]

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Airing of Affiliate Marketing Grievances for 2014

As you may or may not know today, Dec. 23rd is Festivus and that means it is time for the airing of grievances.¬†There were a lot of things that happened in the affiliate marketing industry this year that rubbed me (and others) the wrong way and now you’re gonna hear about it! 1. Link Connector: […]

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What makes a “motivated blogger”?

If you were at the Shareasale ThinkTank 2014 a couple weeks ago you might have heard the term “motivated blogger” used a couple times. Missy Ward used it in her keynote and Brian Littleton mentioned it again during the “Things We Need to Fix” session. Since then there has been some discussion in a few […]

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5 Reasons a Multi-Network Affiliate Strategy Sucks

Is a multi-network strategy good for an affiliate program? If I am a merchant looking for an affiliate manager or OPM should I go with one that advocates running the program on multiple networks? If you don’t want to read everything here I will give you the simple answer up front here: NO!!!!!! NO!!!!!! NO!!!!! […]

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Story Time: All Cookies Are Not Equal

OK, I think this is a great time for a story: Once upon a time there was a cookie store. This cookie store had been around for many, many years and had built a great customer base who liked what they sold. Over the years they had become one of the biggest cookie stores in […]

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New Shareasale Tool : Product Showcases

I was in Shareasale.com today looking at the Get Links page when what do I see? A new tab? ¬†One that says Product Showcase??? What could this be? Well I decided to check it out and I was very impressed with what Shareasale has put together here. Let me give you a quick walkthrough: First, […]

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Affiliate Summit West 2014 In The Books

Another great Affiliate Summit is in the books. I am on my way back to Jacksonville and am fired up for things to come this year. Affiliate Summit West in January is always a great chance to blow off steam after a crazy Q4 but it is also a great chance to think about the […]

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Sessions I Am Looking Forward to at Affiliate Summit West 2014

In a couple weeks affiliates, affiliate managers, and other industry professionals will descend on Las Vegas for another Affiliate Summit. This year along with the meet market, the exhibit hall, the parties, the networking, and the overall mirth and merriment there will be over 40 educational sessions available for affiliates, merchants, affiliate managers, bloggers, social […]

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Two good articles and one bad one about affiliate marketing

Over the past few days there have been a few articles in the mainstream media about affiliate marketing and another one someone shared with me from a small affiliate marketing company. Two of them were great and one of them were terrible. Surprisingly the articles from the mainstream media had some great information for merchants […]

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What Does Good Affiliate Management Cost?

I was reading a post from Greg Hoffman about Tips for Successful Affiliate Management today on Sugarrae.com and it got me thinking about merchants with poorly run affiliate programs and what it would cost them to hire a good affiliate manager, what they should pay, and what would qualify as “good”. Rather than say “you […]