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Handicapping the 2017 Affiliate Summit Pinnacle Awards

The time has come once again for the long awaited (by nobody) Affiliate Summit 2017 Pinnacle Awards Handicapping post. I have done this post for quite a few years now and my record of picking the winners isn’t all that great but this is always a fun post to write so here we go. If […]

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How Do I Learn How To Manage an Affiliate Program?

One question I often get asked is “How do I learn how to manage an affiliate program?”. Of course there are some general marketing and business principles you can learn either in college or in other similar jobs but there are many different nuances and specifics to managing an affiliate program that you will never […]

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10 Ways Affiliates Can be Prepared for Q4

We are only 9 days away from Q4 which means nearly every merchant and every affiliate are coming into their three busiest, three most lucrative months. There is a lot of money to be made, a lot of work to be done, and a lot of opportunities in the next 3 months and the more […]

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Affiliate Marketing Is NOT Broken

Earlier today a misguided individual wrote an article proposing that affiliate marketing was broken. My first instinct was to shake my fist, stand up for my industry, and rip this guy apart. But the more I thought about it the more I saw unfortunately he was right. Kind of… When he says¬†“The goal for all […]

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Should you have a budget for your affiliate program???

There was a situation that came up recently with an affiliate manger friend of mine who was told they were out of budget for their affiliate program. In my past life as an affiliate I had some commissions cut in half in December because the merchants said they were running out of marketing budget. I […]

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Affiliate Summit Pinnacle Award – Wow!!!

Well, I am back from yet another awesome Affiliate Summit in Las Vegas. Before I get into my response on being selected Affiliate Manager of the Year I want to give you a couple highlights of the show: Another awesome Shareasale Under the Stars party at Hyde at Bellagio. Awesome venue with a great view […]

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Airing of Affiliate Marketing Grievances for 2014

As you may or may not know today, Dec. 23rd is Festivus and that means it is time for the airing of grievances.¬†There were a lot of things that happened in the affiliate marketing industry this year that rubbed me (and others) the wrong way and now you’re gonna hear about it! 1. Link Connector: […]

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What makes a “motivated blogger”?

If you were at the Shareasale ThinkTank 2014 a couple weeks ago you might have heard the term “motivated blogger” used a couple times. Missy Ward used it in her keynote and Brian Littleton mentioned it again during the “Things We Need to Fix” session. Since then there has been some discussion in a few […]

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5 Reasons a Multi-Network Affiliate Strategy Sucks

Is a multi-network strategy good for an affiliate program? If I am a merchant looking for an affiliate manager or OPM should I go with one that advocates running the program on multiple networks? If you don’t want to read everything here I will give you the simple answer up front here: NO!!!!!! NO!!!!!! NO!!!!! […]

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Story Time: All Cookies Are Not Equal

OK, I think this is a great time for a story: Once upon a time there was a cookie store. This cookie store had been around for many, many years and had built a great customer base who liked what they sold. Over the years they had become one of the biggest cookie stores in […]