One question I often get asked is “How do I learn how to manage an affiliate program?”. Of course there are some general marketing and business principles you can learn either in college or in other similar jobs but there are many different nuances and specifics to managing an affiliate program that you will never […]
Affiliate Marketing Is NOT Broken
Posted on 2:25 am · 5 Comments
Earlier today a misguided individual wrote an article proposing that affiliate marketing was broken. My first instinct was to shake my fist, stand up for my industry, and rip this guy apart. But the more I thought about it the more I saw unfortunately he was right. Kind of… When he says “The goal for all […]
5 Reasons a Multi-Network Affiliate Strategy Sucks
Posted on 8:10 pm · 1 Comment
Is a multi-network strategy good for an affiliate program? If I am a merchant looking for an affiliate manager or OPM should I go with one that advocates running the program on multiple networks? If you don’t want to read everything here I will give you the simple answer up front here: NO!!!!!! NO!!!!!! NO!!!!! […]
Story Time: All Cookies Are Not Equal
Posted on 2:49 am · 10 Comments
OK, I think this is a great time for a story: Once upon a time there was a cookie store. This cookie store had been around for many, many years and had built a great customer base who liked what they sold. Over the years they had become one of the biggest cookie stores in […]
Do you really know your affiliate manager?
Posted on 7:04 pm · 5 Comments
If you are a merchant looking to hire an affiliate manager you have many, many different options to choose from. The fact that you are looking for a qualified affiliate manager is a great first step. Too many merchants think affiliate management is something you can just have an unqualified intern do or pass off […]
