If you know who Deb and Vinny are you know who I am talking about. If not, you can still help. Deb Carney and Vinny O’hare are two affiliate industry veterans who have been hit particularly hard by the recent storm. They live right on the water in NY and their house was flooded. Last […]
What makes a good affiliate bonus campaign?
Posted on 9:42 pm · 3 Comments
As an affiliate for many years and now as an affiliate manager I have seen both sides of what it takes to have a successful affiliate program. Much of the success come from balancing the needs and wants of the affiliates with the needs and wants of the merchant. We need to give the affiliates […]
Really Gonna Miss Affiliate Summit East
Posted on 11:11 pm · 4 Comments
EDIT: It is now 2014 and while some particulars have changed the sentiment is the same. I will really miss going to New York and ASE14. But at least this year I will be able to console myself by cuddling our new, sweet baby girl due in just 4 short weeks. And the recipe below […]
Labels in the Affiliate Marketing Industry
Posted on 11:57 pm · Leave a Comment
Over the past couple weeks there have been a couple different articles about affiliate marketing that wrongly label or categorize affiliates. The first one that comes to mind is Anne Howard’s article (sorry Anne, your linkbait won’t work with me) which you can read about on Revenews. Basically she painted the entire affiliate industry with […]
9 Reasons to Attend the Shareasale ThinkTank
Posted on 1:47 am · 6 Comments
Once again the Shareasale ThinkTank was an awesome event. The whole Shareasale crew did a great job putting on another great meeting for affiliates, affiliate managers, and merchants and they continue to set a very high standard for themselves that they continue to meet. Why should you go to ThinkTank? What will be the benefit […]
Adding “Affiliate Manager” to my job experience
Posted on 6:47 pm · 12 Comments
I have been in the affiliate industry and online marketing industry for about 14 years now. I have been able to make a good living for many years with a variety of different sites, merchants, promotional strategies, marketing ideas, and so on. As an affiliate I think I have a pretty good handle on what […]
I Hate Being Right
Posted on 11:02 pm · 2 Comments
Back in January when Pinterest was the talk of the town (it kind of still is) I wrote this: “With Pinterest it really wouldn’t be hard for an affiliate to take a merchant datafeed, write some sort of auto-pin script, and flood Pinterest with thousands or even millions of pins. It wouldn’t take long before […]
Guess which ad my eyes were drawn to?
Posted on 1:34 am · 3 Comments
I was on Facebook earlier today and saw this ad block: Now I am sure what order ads are displayed is somewhat random but how much higher do you think the click through rate of the knicks.fanatics.com link is with arrows on the ads above and below it pointing right to it? For years people […]
What Joe Is Working On This Week – 2-13-12
Posted on 10:01 pm · Leave a Comment
Well, sorry for no update last week. It was one of those crazy weeks where you are busy the whole time, you are productive for the most part, but nothing really seems to get done. Just to give you a few updates (check the past couple weeks to see the projects I have been working […]
What I Have Learned This Week
Posted on 10:46 pm · 1 Comment
Just a few random tidbits I have learned this week: 1. It is very easy to be busy but not get anything done. 2. The most rewarding thing about building sites for clients is when they pay me. 3. In some ways I like working on sites for clients because I can test things to […]
